Featured client – Reuters covering the Royal Wedding
Last April, the media was buzzing about the marriage of Prince William and Kate Middleton. And so were we. Working with Reuters, we were involved with making sure that media outlets around the world could get their hands on the hottest footage and photography available. Not only did the finished brochure have to convey the grandeur of the Royal Wedding, it had to detail the unique offering that Reuters brought to this historic event. So if you missed the big day (or if you missed our latest newsletter), not to worry, there’s plenty of photos and video coverage to be had from Reuters.
Featured client – Beauty Recommended by P&G
Recently, we had a chance to work with P&G through our agency partner, Proximity. After a poll found that 92% of female consumers feel beauty brands fail to listen to their views, P&G launched a digital magazine to be sent out to more than a million subscribers. In addition to developing the copy for their online initiatives to launch the project, we helped with TOV guidelines for the magazine that needed to communicate a broad range of P&G products.
As reported by Marketing Magazine, the new e-zine beauty tips and editorial pieces centred around P&G’s beauty products, such as Olay and Max Factor, alongside pieces by the company’s science experts, known beauty experts and celebrity ambassadors such as Duffy and Cat Deeley.
Editor Annabelle Jones, formerly of Grazia Magazine, said “we’re building an online community of real women who are part of the team, trying out products and new trends, then sharing their reviews with the readers. It’s a step ahead of traditional magazines.”
Fun and (mobile) games
Since we had the opportunity to work on a very cool and interactive mobile game on behalf of Nokia and Disney, we thought we’d pass along this blog boasting about its merits.
Fancy seeing the Tron: Legacy premier in LA?
Thanks to you, the awesome Nseries community, Nokia’s exclusive Tron trailer has been unlocked during the Encom take over.
One of our genius community members even managed to crack the Encom code to win tickets to the London premiere… but the Tron action does not finish there!
To support the Nokia N8′s cameo role in the latest trailer, Nokia have released a new game free for you to download from Ovi store.
Nokia Tron: Legacy Challenge app, which as well as being super-fun, gives you the chance to win tickets to the premiere in L.A!
We have tickets for one lucky winner and a friend, including travel and accommodation for both. Please be sure you are able to travel and have all the necessary documentation (e.g. passport, visa, travel insurance) in order to do so.
Other prizes are still available once the competition closes, so check the app to find out more!
Team Sarah Sails into Central London
We were thrilled to be a part of the campaign to help Vancouver win the 2010 Games a few years ago. Now we’re just as excited to help support the Olympic Games in London 2012 as well.
Sarah Ayton is one of Britain’s most successful female sailors. If she wins in London 2012, she will become the first British woman to win three successive Olympic gold medals. Proudly sponsored by our client, QuIC Financial , we were proud to be on the scene to document a special event in Central London to celebrate her success.
It was an unusual sight to see when Sarah and Saskia rolled up to London’s Financial District with their very own Olympic sail boat. We caught up with her as she parked her boat behind the Royal Exchange Building close to QuIC’s new office. Watch our video to see the events unfold or visit QuIC’s blog to find out more about Team Sarah.
Stories that shape our world
Since some of us at Incontext started out in the big bad world of journalism, we’re thrilled to count Reuters among our clients. Rather than plug them shamelessly, we’ll simply provide a link to the latest marketing piece we’ve produced for them – afterall, it does a pretty good job of plugging them all by itself.
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