Featured client – Beauty Recommended by P&G
Recently, we had a chance to work with P&G through our agency partner, Proximity. After a poll found that 92% of female consumers feel beauty brands fail to listen to their views, P&G launched a digital magazine to be sent out to more than a million subscribers. In addition to developing the copy for their online initiatives to launch the project, we helped with TOV guidelines for the magazine that needed to communicate a broad range of P&G products.
As reported by Marketing Magazine, the new e-zine beauty tips and editorial pieces centred around P&G’s beauty products, such as Olay and Max Factor, alongside pieces by the company’s science experts, known beauty experts and celebrity ambassadors such as Duffy and Cat Deeley.
Editor Annabelle Jones, formerly of Grazia Magazine, said “we’re building an online community of real women who are part of the team, trying out products and new trends, then sharing their reviews with the readers. It’s a step ahead of traditional magazines.”
